Brands can’t always control how people use their products, but, as we saw with Snapchat in April, they still have to deal with the fallout when things go wrong. Other brands head into crises due to their own actions –…
With proprietary software and specialist social media managers, Polpeo simulates any brand crisis, situation or social media experience. It is the closest thing to managing a live, breaking situation on social media, but in a private and safe environment. Powerful lessons are learned and invaluable experience gained, to protect and defend your brand in the real world.
Polpeo’s simulation technology mimics the behaviour and interaction of social networks, microblogs, news sites, forums, blogs and video channels. The public’s response is supplied by Emoderation’s team of community and social media managers. Their unparalleled experience of managing these channels in real life, delivers instant and realistic reactions to your strategy, from your simulated customer base or public audience. Feedback, training and best practice advice will ensure that your social media crisis management strategy is robust, deliverable and protects your brand.
The only way to really understand the impact of social media in a crisis – and how to use it to your advantage – is to experience it. And no one wants to go through the pain of doing this during a real incident simply to find out if the organisation’s capabilities are up to it or not. A conventional crisis simulation goes part way to addressing this need, but it still lacks the realism of a crisis unfolding on a screen in front of you. That is why I – and more importantly the clients with whom I work – am so impressed with Polpeo. It creates a truly immersive and authentic experience which means that participants get to experience the real thing (almost) but in a totally safe environment. My experience of running social media crisis exercises in Europe, the US and Asia using the simulator demonstrates its enormous value. Indeed, delegates from global businesses have described it as the most powerful training experience of their entire careers.Jonathan HemusInsignia Communications
Our white paper advises how to effectively manage a social media crisis. We look at the science of rehearsing, effective preparation and communicating through the crisis. We also provide a useful crisis checklist.
Anyone who’s been involved in running a business will know that it’s impossible to completely eliminate risk. You can assess risk, and manage it, but you can’t eliminate it. Businesses need thorough risk assessments, but they also need crisis plans…
Forced into emergency landing with a hole in the fuselage. Full story: www.bbc.co.uk/news/world-africa-35481555
4 months ago ·
9 months ago ·
Our latest blog post looks at the Ashley Madison crisis, and why consistent messaging is important. polpeo.com/how-consistent-is-your-crisis-messaging/ ... See MoreSee Less
10 months ago ·
#spen20 is a popular topic of discussion on Twitter right now (a race participant was asked to withdraw from the run for being too slow), the initial response of the race organisers was…somewhat inflammatory. womensrunninguk.co.uk/events/spen-20-race-organiser-speaks-out/ ... See MoreSee Less
1 year ago ·