The CEO created crisis
When a business is going through a crisis, one of the primary functions of its CEO is to steer it through the storm. But what if the CEO is the one creating the crisis, or their actions are making it…
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Authors
Gemma Storey
Gemma is Polpeo’s Content Specialist. She develops the crisis storylines and writes social content for Polpeo. She is the principal voice of Polpeo on Twitter, and blogs on PR Examples and carrotcomms.co.uk/blog.
Kate Hartley
Kate is COO and co-founder of Polpeo. Her background is in corporate reputation, crisis management and PR, and she runs communications consultancy, Carrot Communications. She is a member of the CIPR and the PRCA’s Digital Steering Committee.
Tamara Littleton
Tamara is CEO and co-founder of Polpeo. She is also CEO and founder of parent company, The Social Element, a social media management agency that works with some of the biggest brands in the world.
