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Month: June 2017

BA’s uncontrolled descent into crisis

Gemma Storey

Crisis Communications

British Airways, crisis, crisis communication

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Most crises are avoidable. Around ten years ago, my boss and I used to carry home back-up tapes of our server data. That way, if the office burnt down over night we’d still have two copies of the back-up. While…

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Month: June 2017

BA’s uncontrolled descent into crisis

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