- FMCG and consumer brands, including health and beauty, and food and drink brands
- Public Sector and government organisations
- Financial services companies
- Not-for-profit organisations and charities
- Automotive companies
- B2B brands
We also work with agencies (including PR, advertising, digital, social media and media training agencies). We can provide a white labelled simulation service for agencies who wish to keep ownership of their relationship with their client: the agency leads the process with their clients, providing front-of-house training and feedback to their clients, and leading the creation of scenarios with our content team.
In the 18 month period that we have had a relationship with Emoderation we have found the team to be tirelessly inventive, enthusiastic and always ready to problem solve. They have worked with us at all times of the day (and night) to deliver first class social media crisis simulation training to hundreds of global executives at one of our biggest client accounts and the feedback from every session has been overwhelmingly positive.
We take a partnership approach to provide specialist services such as operational crisis simulations, media training or crisis management. We particularly work with and recommend:
- Insignia Communications, a crisis management specialist firm led by Jonathan Hemus. Jonathan provides much of our front-of-house training, and is one of the leading experts in crisis management, media training and consultancy.
- Gill Green, a consultant psychologist with OR Consulting. Gill helps our clients’ teams work better together to manage a crisis, and identifies areas to strengthen teamwork and processes.
And, of course, we work closely with our parent company, The Social Element, a specialist social media management company. The Social Element provides social media management services including consultancy, community management and moderation to household-name brands.
Because of the nature of what we do, we work under contract and non-disclosure agreements, and so can’t disclose many of our customers’ names. But if you’d like to see a full list of the brands that work with our parent company, The Social Element, to get an idea of the kind of companies we work with, see www.thesocialelement.agency/our-work.
The only way to really understand the impact of social media in a crisis – and how to use it to your advantage – is to experience it. And no one wants to go through the pain of doing this during a real incident simply to find out if the organisation’s capabilities are up to it or not. A conventional crisis simulation goes part way to addressing this need, but it still lacks the realism of a crisis unfolding on a screen in front of you. That is why I – and more importantly the clients with whom I work – am so impressed with Polpeo. It creates a truly immersive and authentic experience which means that participants get to experience the real thing (almost) but in a totally safe environment. My experience of running social media crisis exercises in Europe, the US and Asia using the simulator demonstrates its enormous value. Indeed, delegates from global businesses have described it as the most powerful training experience of their entire careers.