At 7:30pm on Sunday 9th April passengers aboard United Airlines flight 3411 started tweeting about an incident as they waited for take-off. Some tweeted the airline, others local news channels. Several took pictures and video of the chaos on board…
With proprietary software and specialist social media managers, Polpeo simulates any brand crisis, situation or social media experience. It is the closest thing to managing a live, breaking situation on social media, but in a private and safe environment. Powerful lessons are learned and invaluable experience gained, to protect and defend your brand in the real world.
Polpeo’s simulation technology mimics the behaviour and interaction of social networks, microblogs, news sites, forums, blogs and video channels. The public’s response is supplied by The Social Element’s team of community and social media managers. Their unparalleled experience of managing these channels in real life, delivers instant and realistic reactions to your strategy, from your simulated customer base or public audience. Feedback, training and best practice advice will ensure that your social media crisis management strategy is robust, deliverable and protects your brand.
Polpeo is a subsidiary company of The Social Element, co-created by social media specialist The Social Element, and PR specialist Kate Hartley.
The only way to really understand the impact of social media in a crisis – and how to use it to your advantage – is to experience it. And no one wants to go through the pain of doing this during a real incident simply to find out if the organisation’s capabilities are up to it or not. A conventional crisis simulation goes part way to addressing this need, but it still lacks the realism of a crisis unfolding on a screen in front of you. That is why I – and more importantly the clients with whom I work – am so impressed with Polpeo. It creates a truly immersive and authentic experience which means that participants get to experience the real thing (almost) but in a totally safe environment. My experience of running social media crisis exercises in Europe, the US and Asia using the simulator demonstrates its enormous value. Indeed, delegates from global businesses have described it as the most powerful training experience of their entire careers.
Rehearsing and managing a crisis over social and digital media
Our white paper advises how to effectively manage a social media crisis. We look at the science of rehearsing, effective preparation and communicating through the crisis. We also provide a useful crisis checklist.