Polpeo creates and simulates a realistic fictional crisis for your brand to manage on social media.

With proprietary software and specialist social media managers, Polpeo simulates any brand crisis, situation or social media experience. It is the closest thing to managing a live, breaking situation on social media, but in a private and safe environment. Powerful lessons are learned and invaluable experience gained, to protect and defend your brand in the real world. All our simulations can be delivered completely remotely, with secure online logins and training delivered by video.

Polpeo’s simulation technology mimics the behaviour and interaction of social networks, microblogs, news sites, forums, blogs and video channels. The public’s response is supplied by The Social Element’s team of community and social media managers. Their unparalleled experience of managing these channels in real life, delivers instant and realistic reactions to your strategy, from your simulated customer base or public audience. Feedback, training and best practice advice will ensure that your social media crisis management strategy is robust, deliverable and protects your brand.


Polpeo’s services


Social Media Crisis Simulations

Is your brand ready for a social media crisis?

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Customer Service Simulations

Customer service: the frontline in reputation management

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Simulations to Test New Campaigns

Running a new campaign? How will your audiences react?

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Polpeo is a subsidiary company of The Social Element, co-created by social media specialist The Social Element, and PR specialist Kate Hartley.

Outstanding training day in London with the @polpeo team, real time simulation managing a crisis over social and digital media. In this day and age all our businesses should be prepared and be prepared to respond quickly. We can no longer bury our heads in the sand and just “switch it off” – brilliant day. I highly recommend looking these guys up. Quite honestly the best training event I’ve ever been on. Started at 1pm, I blinked and it was 5.30pm!

Amy Seppman
Marketing Director, JCP Solicitors

Communicate in a Crisis by Kate Hartley

Understand, engage and influence consumer behaviour to maximize brand trust.

The definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, ‘manipulated outrage’ sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

Rehearsing and managing a crisis over social and digital media

Our white paper advises how to effectively manage a social media crisis. We look at the science of rehearsing, effective preparation and communicating through the crisis. We also provide a useful crisis checklist.

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