Crisis simulation

Polpeo’s bespoke crisis simulations give you the closest thing to real-life experience, to prepare you to communicate successfully in a crisis. Our content team will create a realistic crisis scenario that your organisation could face (anything from a societal movement campaign to a data breach). 

Realistic Crisis Scenarios

We build out your crisis scenario across multiple channels, and your team will manage the crisis as it spreads over social media, news sites, blogs, communities, forums and influencer sites. You will respond to incoming emails, enquires from media, stakeholders and members of the public, and interact with our live role-players on simulated social media channels.

Our modular crisis simulations mean we can create an experience to suit your needs and budget, ranging from off-the-shelf simulations for smaller teams, to full-scale bespoke simulations for up to 200 people.

All our crisis exercises can be run fully remotely, in person, or using a hybrid of both and in all major languages.  

What you will take away from the simulation

How to communicate effectively in a crisis, both within your teams and externally

How to deal with a developing crisis across multiple channels

How to adapt your response to different stakeholders and on different channels

How to test the effectiveness of different responses

How your processes and plans stand up to a crisis (and where there might be gaps)

How to communicate with empathy and authenticity to avoid inflaming a situation

How to adapt your plans to work effectively across social media as well as traditional media

How to deal with different behaviours, such as trolling, misinformation, outrage and activism

Evaluate your performance

If you’d like us to, we can score your performance against a set of performance criteria that will be agreed with you in advance.

Immediately after the simulation, we give you topline feedback on how the team performed; this is followed by a full feedback report including recommendations for improvement.

We have found the team to be tirelessly inventive, enthusiastic and always ready to problem solve. They have worked with us at all times of the day (and night) to deliver first class social media crisis simulation training to hundreds of global executives at one of our biggest client accounts and the feedback from every session has been overwhelmingly positive.

HIll & Knowlton
Giles Read
Director, Hill & Knowlton Strategies