The Polpeo Blog | Polpeo - Crisis Simulations

Tylenol’s 1982 recall and lessons in leadership from Johnson & Johnson

June 11, 2024

The first episode of our new Polpeo podcast, ‘What Just Happened?’ explores the so-called ‘Tylenol Murders’ and subsequent mass product recall of Tylenol in the US by owners Johnson & Johnson. The crisis was a masterclass in leadership and has…

Preparing for a crisis: crisis strategy essentials

April 25, 2024

Gemma Storey

Going into a crisis without a crisis strategy is a bit like saying, “I want to be a CEO by age 40”, but having no actual plan to get there. Luck, connections and hard work may be all that some…

What risks are leaders concerned about now?

March 6, 2024

Gemma Storey

In January, we looked at the risks that were top of mind for leaders in the coming year. But what are the reputational risks that comms leaders are worried about right now? Polpeo works with organisations from a range of…

Supporting your teams with crisis simulations

February 28, 2024

Gemma Storey

It seems like every day there’s another crisis in the news. Some are crises the organisation could have prevented by making the right choices, at the right time – others seem to swoop in out of nowhere and create a…

2023: the year in crisis

December 14, 2023

Kate Hartley

It’s been a crisis-packed year for brands. From failure in company culture or leadership, to sophisticated cyber attacks, here is our pick of the year’s crises, and what we can learn from them. Culture is critical (and starts with behaviour) …

Does backlash always mean backdown? No. Here’s why.

July 14, 2023

Gemma Storey

Like every month, June had its fair share of challenges for brands, but three things stood out for me – and they all involved backlashes. Brands backing down in the face of hate-fuelled backlashes Rainbow washing is a term that…

Why brands must be prepared to stand by their inclusive values during Pride and beyond

June 21, 2023

Tamara Littleton

If you’re going to get involved in a Pride campaign, sadly, you have to be prepared for a backlash. But we need those campaigns more than ever before. Homophobic and transphobic attacks are on the rise. Brands are experiencing a…

Data breaches, fines and…friend requests?

May 26, 2023

Gemma Storey

We’re living in a world that increasingly thrives on data. As consumers, we can only hope that once we hand our data over to an organisation, it will do everything possible to secure it. That’s the dream, anyway. The reality,…

Is deinfluencing a threat to brands?

March 31, 2023

Tamara Littleton

Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re influencing people to avoid certain brands or products, rather than…

Dealing with outrage cycles and community polarisation

February 17, 2023

Gemma Storey

Social networks love posts that provoke strong emotions – these tend to be shared widely as we often can’t help but react to them. A like, an outraged quote post or a reply – all are ways we tell the…

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.