The Polpeo Story
In 2011, in the wake of a number of high-profile instances where a brand’s reputation had suffered because of decisions made on Facebook and Twitter, Tamara and Kate were talking about how important it was becoming for brands to get crisis management right on social media. The perfect recipe for success, they agreed, would combine a technology platform to simulate social channels with a team of social media specialists who really understood how the public react to issues in social media, enhanced by experience in corporate PR and reputation management and the ability to write a really convincing story.
The idea for Polpeo was born. We developed the first version of our simulator in late 2011, and since then have worked with brands across a range of industry sectors including FMCG, food and drink, financial services, automotive and the public sector. We are privileged to work with some of the biggest brands and agencies in the world.
Polpeo was launched formally in 2013.
The inspiration for our name
If you’ve been through a crisis, and need a bit of R&R, we thoroughly recommend a visit to Polpeor, the tiny cove in Cornwall which inspired our name. It’s on the Lizard, the most southerly point in the UK, and it is from here that the Spanish Armada was spotted off the Cornish coast and where Marconi made his first transatlantic radio broadcasts.
The light is magical over the Lizard after a storm. If you hear thunder while you’re down there, head to the cove in the calm of the next morning and you’ll see what we mean.