Is deinfluencing a threat to brands?

Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about?  Deinfluencers are really just influencers – only they’re influencing people to avoid certain brands or products, rather than…
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The word 'sorry'

Saying sorry in a crisis

In nearly every crisis simulation exercise we run, the issue of saying sorry raises its head. Should you say sorry in a crisis? Does it constitute an admission of liability? And what’s the damage to your reputation if you don’t…
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My crisis is over. Now what?

My crisis is over. Now what?

In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.

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