What Just Happened? Introduction

In What Just Happened? hosts and co-founders of Polpeo, Tamara Littleton and Kate Hartley, delve into a different corporate crisis, what it meant for the brand, and how it shaped our thinking in crisis communications.

Along the way, they have help and insight from some of the most prominent thinkers in the crisis communications industry, who share their expertise on why people behaved the way they did during the crisis in question, how leaders responded and even how the market changed as a result. And they help answer the biggest question of all – could it have been avoided in the first place?

Preparing for a crisis: crisis strategy essentials
The Tylenol Recall


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