The Polpeo Blog

My crisis is over. Now what?

My crisis is over. Now what?

In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.

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The role of leaders during a brand crisis

The role of leaders during a brand crisis

Strong leadership can make the difference between a crisis that damages your reputation irrevocably, and one that you recover and learn from. A leader’s role during a crisis should include six areas: setting the strategy for the crisis; setting the…
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When is a cirisis not a crisis?

When is a crisis not a crisis?

I was chatting to Ben Smith for the PR Moment podcast recently about crisis communications, and one of the things that came up in conversation was: what is a crisis? And how do you know when you’re officially in a…
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