Preparing for future risks

Running regular crisis simulations gives our team first-hand experience of the risks leaders believe they need to prepare their teams and organisations for.  These are often very specific sorts of crises – from personnel issues to data breaches to product…
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2023: the year in crisis

It’s been a crisis-packed year for brands. From failure in company culture or leadership, to sophisticated cyber attacks, here is our pick of the year’s crises, and what we can learn from them.  Culture is critical (and starts with behaviour) …
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Is deinfluencing a threat to brands?

Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about?  Deinfluencers are really just influencers – only they’re influencing people to avoid certain brands or products, rather than…
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