The Polpeo Blog

When is a crisis not a crisis?

I was chatting to Ben Smith for the PR Moment podcast recently about crisis communications, and one of the things that came up in conversation was: what is a crisis? And how do you know when you’re officially in a…
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danger

Want to participate in a crisis simulation?

If you’re a member of the PRCA and you’ve ever wanted to take part in a live, interactive crisis simulation now’s your chance! Polpeo will be running a simulation at the PRCA Crisis Communications Group event on Tuesday 14th January…
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brand reputation

Does brand reputation matter?

Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The participants were not happy with Facebook, at all. It fell…
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Gillette ad

Gillette: the best an ad can get?

We’ve blogged before about how tricky it can be for brands to wade into political discussions, and right now, gender politics is one of the most heated areas of social contention. But brands also need to act and communicate in…
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honesty in a crisis

Why being honest matters in a crisis

“Why is it important for companies to be honest in a crisis?” I’m talking to John Brown, founder of Don’t Cry Wolf, an agency that works with ‘no bullshit’ brands – brands that want to make honest and openness a…
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