Why being honest matters in a crisis
“Why is it important for companies to be honest in a crisis?” I’m talking to John Brown, founder of Don’t Cry Wolf, an agency that works with ‘no bullshit’ brands – brands that want to make honest and openness a…
transparency
How brands can safeguard their reputation in a post-truth era
Years ago, I had a Homer Simpson #doh moment when I fell for, and re-shared, some inane Facebook post warning people of something dire and technology related. This post had been passed around my school friends like some kind of…
Authors
Gemma Storey
Gemma is Polpeo’s Content Specialist. She develops the crisis storylines and writes social content for Polpeo. She is the principal voice of Polpeo on Twitter, and blogs on PR Examples and carrotcomms.co.uk/blog.
Kate Hartley
Kate is COO and co-founder of Polpeo. Her background is in corporate reputation, crisis management and PR, and she runs communications consultancy, Carrot Communications. She is a member of the CIPR and the PRCA’s Digital Steering Committee.
Tamara Littleton
Tamara is CEO and co-founder of Polpeo. She is also CEO and founder of parent company, The Social Element, a social media management agency that works with some of the biggest brands in the world.
