Why being honest matters in a crisis
“Why is it important for companies to be honest in a crisis?” I’m talking to John Brown, founder of Don’t Cry Wolf, an agency that works with ‘no bullshit’ brands – brands that want to make honest and openness a…
transparency
How brands can safeguard their reputation in a post-truth era
Years ago, I had a Homer Simpson #doh moment when I fell for, and re-shared, some inane Facebook post warning people of something dire and technology related. This post had been passed around my school friends like some kind of…