trust Archives

Deepfake frauds are the next step in social engineering attacks. They exploit our relationships, our trust in people – whether it’s Taylor Swift appearing to endorse Le Creuset or our CEO telling us to transfer some funds to a new…

Creating resilient teams: how to support teams through a crisis

Gemma Storey

Crisis Communications

brand values, collaboration, communication, crisis training, leadership, mental health, teams, trust

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While you can pay special attention to your team’s wellbeing during a crisis, one thing that’s a big help for people navigating tough situations is resilience. Resilience isn’t developed overnight. It’s also not necessarily something that carries over from home…

Does brand reputation matter?

Gemma Storey

Reputation

Brands, goodwill, growth, reputation management, trust

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Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The participants were not happy with Facebook, at all. It fell…

How brands can safeguard their reputation in a post-truth era

Gemma Storey

Crisis Communications

communication, Facebook, fake news, post-truth, , transparency, trust

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Years ago, I had a Homer Simpson #doh moment when I fell for, and re-shared, some inane Facebook post warning people of something dire and technology related. This post had been passed around my school friends like some kind of…

How can brands show that they’re listening during a crisis?

Gemma Storey

Brands, listening, trust

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Hardly a day goes by when some brand isn’t facing a reputational crisis. It’s to be expected; companies are comprised of people after all, and people are fallible. For some crises, having the proper processes and procedures in place can…

trust

Deepfakes & trust in the age of accessible AI

Creating resilient teams: how to support teams through a crisis

Does brand reputation matter?

How brands can safeguard their reputation in a post-truth era

How can brands show that they’re listening during a crisis?