crisis training Archives

Being confronted with having to deal with a crisis in our working lives can be terrifying. Humans have evolved to spot threats (even potential ones). And when we feel threatened our brain floods our body with cortisol and adrenaline and…

The age of rage: how rage farming is harming brands

Gemma Storey

Brands, crisis training,

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Bad news. Trolls have evolved. We’ve known for some time that social network algorithms favour emotive content that makes people want to act – whether that’s sharing, liking, subscribing, commenting or clicking on a link – the more engagement content…

Preparing for a crisis: crisis strategy essentials

Gemma Storey

Crisis Communications

crisis planning, crisis training, rehearse

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Going into a crisis without a crisis strategy is a bit like saying, “I want to be a CEO by age 40”, but having no actual plan to get there. Luck, connections and hard work may be all that some…

Supporting your teams with crisis simulations

Gemma Storey

Crisis Simulation

crisis simulations, crisis training, wellbeing

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It seems like every day there’s another crisis in the news. Some are crises the organisation could have prevented by making the right choices, at the right time – others seem to swoop in out of nowhere and create a…

Creating resilient teams: how to support teams through a crisis

Gemma Storey

Crisis Communications

brand values, collaboration, communication, crisis training, leadership, mental health, teams, trust

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While you can pay special attention to your team’s wellbeing during a crisis, one thing that’s a big help for people navigating tough situations is resilience. Resilience isn’t developed overnight. It’s also not necessarily something that carries over from home…

Thoughts on managing a crisis from the PRCA’s Exeter simulation

Kate Hartley

crisis communication, Crisis Simulation, crisis training, PRCA

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How quickly could you get sign off on a statement during a crisis? When should you respond to individuals on social media? And how much information is too much? These were just some of the questions raised after last night’s…

The perils of change: lessons from the #KFCCrisis

Gemma Storey

Crisis Communications

Brands, clarity, crisis communication, Crisis preparation, Crisis Simulation, crisis training,

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In February, Kentucky Fried Chicken started working with a new “delivery partner”. Now, usually, most people wouldn’t care about this, but then hundreds of KFC branches closed down temporarily because they ran out of chicken and, well, a lot of…

Why brands need to simulate a social media crisis

Gemma Storey

Brands, crisis communication, crisis training, reputation management, ,

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It’s not hard to understand why your team needs to train to deal with a crisis breaking on social media – one look at the news shows the power that social media posts have over the headlines. Whether it’s the…

Judging authenticity during a #smcrisis

Gemma Storey

authenticity, crisis, crisis training

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According to a recent article on bbc.co.uk, during a crisis, the believability of a tweet is linked to how authentic and spontaneous it appears. Spontaneous tweets – ones that people post in the moment, when events are unfolding around them…