Brands Archives

Bad news. Trolls have evolved. We’ve known for some time that social network algorithms favour emotive content that makes people want to act – whether that’s sharing, liking, subscribing, commenting or clicking on a link – the more engagement content…

Why organisations need diverse crisis teams

Gemma Storey

Crisis Communications

#Diversity, Brands, crisis communication, Crisis Management

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Organisations that work to create more diverse cultures and hire diverse teams perform better than those that don’t. It’s something that researchers and analysts, like McKinsey, have reported for years. What’s interesting to consider is how this diversity helps organisations…

Is deinfluencing a threat to brands?

Tamara Littleton

Reputation

Brands, deinfluencers, influencers, reputation, TikTok, trends

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Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re influencing people to avoid certain brands or products, rather than…

Dealing with outrage cycles and community polarisation

Gemma Storey

anger, Brands, Crisis Management, emotions, outrage, pile-ons, polarisation,

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Social networks love posts that provoke strong emotions – these tend to be shared widely as we often can’t help but react to them. A like, an outraged quote post or a reply – all are ways we tell the…

My crisis is over. Now what?

Kate Hartley

Crisis Communications

Brands, crisis comms, Crisis Management, recovery, reputation management

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In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.

What to be aware of when working with influencers

Gemma Storey

Reputation

Brands, crisis comms, influencer marketing, influencers, reputation management

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We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start of the pandemic people were beginning to tire of seeing…

Does brand reputation matter?

Gemma Storey

Reputation

Brands, goodwill, growth, reputation management, trust

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Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The participants were not happy with Facebook, at all. It fell…

Nike and the importance of meaningful brand values

Gemma Storey

Brands, Campaigns, communications, mission, values

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Any team can brainstorm a handful of values and stick them on the company website. It doesn’t mean the brand lives by them. Words are often easy, actions less so. When Nike decided to work with former NFL player, Colin…

The curious case of Wetherspoon’s social shutdown

Gemma Storey

Brands, crisis, customer care, ,

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British pub chain JD Wetherspoon shut down all of its 900+ pub’s social media profiles this week, with the chairman, Tim Martin, citing a variety of reasons. Apart from his general opinion that people spend too much time on social…

The perils of change: lessons from the #KFCCrisis

Gemma Storey

Crisis Communications

Brands, clarity, crisis communication, Crisis preparation, Crisis Simulation, crisis training,

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In February, Kentucky Fried Chicken started working with a new “delivery partner”. Now, usually, most people wouldn’t care about this, but then hundreds of KFC branches closed down temporarily because they ran out of chicken and, well, a lot of…