TikTok

Is deinfluencing a threat to brands?

Brands, deinfluencers, influencers, reputation, TikTok, trends

Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re influencing people to avoid certain brands or products, rather than…

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