crisis comms

Leaders of B2B brands may not expect to face a crisis where their brand is cast into the glare of public scrutiny, but it can happen. While consumers may have heard the name ‘Boeing’ mentioned in the news, most don’t have any…

Lessons in activism

Gemma Storey

Crisis Communications

crisis comms, Crisis Management, Greenpeace, LEGO, Shell

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Values aren’t about marketing, they’re about strategy. It’s easy for brands to say what people want to hear (and to switch messages once the political climate changes, as we’ve recently seen), but your brand will be challenged to demonstrate how…

My crisis is over. Now what?

Kate Hartley

Crisis Communications

Brands, crisis comms, Crisis Management, recovery, reputation management

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In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.

What to be aware of when working with influencers

Gemma Storey

Reputation

Brands, crisis comms, influencer marketing, influencers, reputation management

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We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start of the pandemic people were beginning to tire of seeing…

crisis comms

When B2B brands have to answer to consumers

Lessons in activism

My crisis is over. Now what?

What to be aware of when working with influencers