In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.
recovery
The role of leaders during a brand crisis
Strong leadership can make the difference between a crisis that damages your reputation irrevocably, and one that you recover and learn from. A leader’s role during a crisis should include six areas: setting the strategy for the crisis; setting the…
Why crisis planning is vital
Crisis planning comes naturally to some people. These people appear to have been born ready to prepare for the worst in any given situation. They’re the ones who’ll have the emergency phone charger on hand, or arrive at the pitch…
