crisis plans

Crisis planning comes naturally to some people. These people appear to have been born ready to prepare for the worst in any given situation. They’re the ones who’ll have the emergency phone charger on hand, or arrive at the pitch…

Brands in crisis: controlling the risk

Gemma Storey

Crisis Communications

#smcrisis, Brands, crisis communication, crisis plans, Risk Management

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Anyone who’s been involved in running a business will know that it’s impossible to completely eliminate risk. You can assess risk, and manage it, but you can’t eliminate it. Businesses need thorough risk assessments, but they also need crisis plans…

Planning a social media campaign? Prepare your crisis plan

Gemma Storey

#RaceTogether, #smcrisis, Campaigns, crisis communication, crisis plans, Crisis preparation, Starbucks

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When I think of Starbucks’ #RaceTogether campaign, I think of it scrawled on a cup of Americano and picture a harassed barista trying to explain theories on race relations, while simultaneously trying to keep the queue down, get everyone’s orders…

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crisis plans

Why crisis planning is vital

Brands in crisis: controlling the risk

Planning a social media campaign? Prepare your crisis plan