Planning a social media campaign? Prepare your crisis plan
#RaceTogether, #smcrisis, Campaigns, crisis communication, crisis plans, Crisis preparation, Starbucks
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When I think of Starbucks’ #RaceTogether campaign, I think of it scrawled on a cup of Americano and picture a harassed barista trying to explain theories on race relations, while simultaneously trying to keep the queue down, get everyone’s orders…