reputation management Archives

What Just Happened? Introduction

Gemma Storey

Podcast

company culture, crisis communications, Crisis Management, leadership, reputation management

My crisis is over. Now what?

Kate Hartley

Crisis Communications

Brands, crisis comms, Crisis Management, recovery, reputation management

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In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.

What to be aware of when working with influencers

Gemma Storey

Reputation

Brands, crisis comms, influencer marketing, influencers, reputation management

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We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start of the pandemic people were beginning to tire of seeing…

Does brand reputation matter?

Gemma Storey

Reputation

Brands, goodwill, growth, reputation management, trust

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Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The participants were not happy with Facebook, at all. It fell…

Can humour be toxic to brands?

Gemma Storey

authenticity, Brands, listening, reputation management,

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There’s a big difference between funny and patronising – this is especially true for brands on social media. Of course, much of our humour is down to personal taste. What one person finds offensive, another may find side-splittingly funny. Being…

How to respond to negative reviews

Gemma Storey

Crisis Communications

#smcrisis, Brands, crisis communication, critical feedback, Facebook, Negative reviews, reputation management, , TripAdvisor, Twitter, Yelp

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The subtitle to this post should be: “in a way that doesn’t blow up in your face”. No reasonable person expects brands to be perfect. Mistakes happen, it’s the response (or lack of one) that counts. But sometimes businesses seem…

Why brands need to simulate a social media crisis

Gemma Storey

Brands, crisis communication, crisis training, reputation management, ,

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It’s not hard to understand why your team needs to train to deal with a crisis breaking on social media – one look at the news shows the power that social media posts have over the headlines. Whether it’s the…

The five mistakes that shaped United’s crisis

Gemma Storey

Crisis Communications

crisis communication, reputation management, , Twitter

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At 7:30pm on Sunday 9th April passengers aboard United Airlines flight 3411 started tweeting about an incident as they waited for take-off. Some tweeted the airline, others local news channels. Several took pictures and video of the chaos on board…

Book your place at Digital Download

Gemma Storey

Crisis Communications, Events

#smcrisis, crisis communication, Polpeo, reputation management,

No Comments

If you’ve ever wondered what a live social media crisis simulation would be like, now’s your chance to find out! The Polpeo team will be at this month’s Digital Download in Islington, running a live crisis simulation focusing on the…

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