How to respond to negative reviews
#smcrisis, Brands, crisis communication, critical feedback, Facebook, Negative reviews, reputation management, social media, TripAdvisor, Twitter, Yelp
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The subtitle to this post should be: “in a way that doesn’t blow up in your face”. No reasonable person expects brands to be perfect. Mistakes happen, it’s the response (or lack of one) that counts. But sometimes businesses seem…