T-Mobile USA

How to handle a crisis when it’s really not your fault

Brands, crisis communication, Crisis preparation, Crisis Simulation, data breach, Experian, listening, reputation, , T-Mobile USA

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When a major credit checking agency (well, the major credit checking agency) experiences a data breach, it’s not just its reputation on the line, but that of its client. T-Mobile USA has been dealing with a crisis not of its…

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