Responding to data breaches: how has TalkTalk done?
#smcrisis, Brands, CEO, clarity, crisis communication, Crisis preparation, data breach, reputation management, TalkTalk
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On 21st October 2015 customers of UK telecoms provider, TalkTalk, found that they couldn’t access their email, and the brand’s website was also down. The next day, TalkTalk announced that it had been hacked. Major national news outlets on television,…