The CEO created crisis
When a business is going through a crisis, one of the primary functions of its CEO is to steer it through the storm. But what if the CEO is the one creating the crisis, or their actions are making it…
crisis communication
Polpeo #smcrisis demo at #DMASocial
The Polpeo team had a great time running the simulation component of the Direct Marketing Association’s social media crisis workshop on 22/05/14. The participants battled to defend their fictitious brand, as it weathered a brutal social media storm. How did…
Communicating through the crisis
Communication is one of the key factors in getting through a crisis. At Polpeo, we help brands test their crisis communication plans through our social media simulations. Before social media, a brand was likely to be the first person to…